Definitive Design

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Definitive Design / Conceptual Picnic Cooler

Project Scope

Here at Definitive Design, we are always looking for what’s new and improved. With that in mind, we redesigned your average cooler and turned it something more… the Picnic Cooler.The idea was to take the mostly unutilized space in the cooler lid and turn it into functional storage space. This storage space would hold utensils, napkins, or average sized beverages while still leaving the lower storage space open for food… all the while maintaining a compact size.

Development Path

Market Research
Industrial Design Ideation
Engineering CAD Development

Engineering and Manufacturing Considerations

Injection molded / Blow molded parts engineered for low production costs
Blow-molded construction retains cool temperatures more efficiently

The ResultThe Picnic Cooler is a cost effective and novel approach compared to the other smaller sized coolers while maintaining portability and functionality. At Definitive Design, we are always looking beyond the norm to find new ways to improve your products marketability.

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Definitive Design

Definitive Design • A Paramount Industries Company
105 Corporate Drive • Langhorne, PA 19047 • Phone: 215-741-6805 • Fax: 215-434-7000 • E-Mail:

ISO9001:2000 Certified
AS9100B:2004 Certified