Press Release

Definitive Design displayed in INNOVATION Magazine's "So Hot It's Cool" section of the Winter 2007 Edition
(Displayed in the housewares section of Innovation magazine is the ZeroWater¨ Pitcher designed and engineered by Definitive Design)

Langhorne, PA - October 2007 - Definitive Design Inc. was featured in the prestigious INNOVATION Magazine for their design and engineering of the ZeroWater¨ Pitcher. The sleek looking pitcher offers an extensive filtration system and includes a TDS Meter that tests the water for any impurities. The Innovative design of the push button actuated spout at the base of the handle offers a convenient alternative for users who are elderly or handicapped.

"It's a really great feeling of accomplishment to see the ZeroWater® Pitcher listed under the 'Housewares' section of Innovation Magazine," stated Tom Powers, Senior Industrial Designer at Definitive Design. "During the initial design process, we were faced with many marketing, manufacturing and engineering challenges and to watch this product come to life is the reason I receive such satisfaction from being an industrial designer."

Innovation is a quarterly publication of the Industrial Designers Society of America (IDSA), and is a well respected design magazine that provides in-depth coverage of design issues and long-term trends while communicating the value of design to business and society at large. You can check out their website by going to www.innovationjournal.org.

Definitive Design is a full service product development firm specializing in consumer, medical and industrial product design. They understand the importance of innovativeness, cost effectiveness, time efficiency, having an array of resources on hand, and most importantly going above and beyond their customer's expectations. For further information please contact Definitive Design at 215-741-6805 or visit their website listed above.