Press Release

Definitive Design was featured in Innovations Magazine housewares section titled "focus on function"
(Displayed is the SkinFinity designed by Definitive Design)

Langhorne, PA - December 2008 - Definitive Design Inc. was featured in the prestigious INNOVATION Magazine for its design and engineering of SkinFinity, an innovative personal care applicator used to apply lotions/sunscreen and includes several different attachment heads to clean those hard to reach places.

"Originally Distinctive Design contracted us to design a single attachment lotion applicator. Throughout innovative brainstorming sessions our team of designers and engineers suggested making the lotion applicator more versatile and increasing the product's market value by including a loofah, a pomice stone, and a sponge head attachment," stated Craig Hidalgo, President of Definitive Design. "We received quite the accolade from our client and our team was honored to see the finished product published in Innovation Magazine"

Innovation is a quarterly publication of the Industrial Designers Society of America (IDSA), and is a well respected design magazine that provides in-depth coverage of design issues and long-term trends while communicating the value of design to business and society at large. You can check out their website by going to www.innovationjournal.org.

Definitive Design is a full service product development firm specializing in consumer, medical and industrial product design. They understand the importance of innovativeness, cost effectiveness, time efficiency, having an array of resources on hand, and most importantly going above and beyond their customer's expectations. For further information please contact Definitive Design at 215-741-6805 or visit their website listed above.